News
All updates about your favourite brand and team in one place.
Official press release Bull’s Brand
As we have jointly communicated earlier, confusion has taken place between the tradenames of both Embassy Benelux (currently acting under the tradename Zwibo) and Embassy Sporthandel (Germany). As former business partners, and current competitors, Embassy and Zwibo have been involved in long-term discussions and negotiations related to this confusion on
Bull’s August Launch 2026
We are proud to present the Bull’s August Launch, introducing a new range of products designed to improve every player’s setup. This launch focuses on combining practical solutions, stylish designs, and accessible dart products for players of all levels. The highlights of this launch include the new Bull’s Advantage 8 Surround
Bull’s June Launch 2026
We are proud to present the Bull’s June Launch, introducing a wide range of exciting new products. Headlining this launch is the all-new Bull’s Convertible Point (CP) System, which will become the new standard for future Bull’s tungsten darts. In addition, we are launching new special player dart editions, new
Bull’s Advantage 8 Launch 2026
Bull’s proudly introduces the Bull’s Advantage 8 Professional Dartboard, a new addition designed for players who appreciate a traditional look combined with professional-level performance. Built on the trusted foundation of the Advantage Black, the Advantage 8 delivers the same premium quality in a more classic dartboard design. Crafted from the
Bull’s Mario Vandenbogaerde E3 Launch 2026
The new Bull’s Mario Vandenbogaerde 90% E3 is a refined evolution of Mario’s trusted setup. Developed in close cooperation with Belgian Bull’s player Mario Vandenbogaerde, this latest version focuses on precision, balance and consistent performance at the highest level. The barrel is crafted from 90% tungsten, ensuring a slim profile
Bull’s x NDB official partners
The Nederlandse Darts Bond (NDB), the Dutch Darts Association, and Bull’s NL are proud to announce a new sponsorship agreement. With this collaboration, Bull’s NL becomes the official dartboard sponsor of the NDB. As a Dutch darts brand, Bull’s is deeply invested in supporting the growth of the sport at both the grassroots and professional
Bull’s Player Launch 2025
This exciting new collection celebrates both established icons and emerging talent with a wide range of high-performance darts developed in close collaboration with Bull’s top players. This also launch includes the new exciting 95% tungsten series. Some of the Players who are featured in this launch are, Ricky Evans, Kim Huybrechts, Karel
The Bull’s Darts brand will remain in the Netherlands.
The companies behind the brands Bull’s NL and Bull’s Germany have reached an agreement to eliminate confusion surrounding the use of their brand names. Zwibo (formerly Embassy Benelux), the company behind Bull’s NL and manufacturer of darts for players such as Dirk van Duijvenbode, Ricky Evans, and Max Hopp, will
Bull’s November Launch 2025
Bull’s proudly introduces the Bull’s Advantage Black Dartboard, a striking new addition created for players who dare to try something different. Based on the trusted foundation of the Advantage 701, this board offers top-tier performance with a bold, modern identity. Crafted from high-quality African tapeless sisal, the Advantage Black delivers
Bull’s September Launch 2025
Bull’s proudly presents the latest launch, filled with new darts like the Bronzo Series, Chaos Series and Max Hopp 80% Black designed to excite every darts player. Other than new darts this launch also consists of some new Cases, Conic Steel Points, a Colourful Number Ring Set, Hand Sharpener, gold coloured Aviation Shafts and a Pocket Scale. With the introduction of the
Bull’s Player Drop 2025
The Bull’s Player Drop marks an exciting step forward in the darts world, unveiling new and innovative products created for two standout figures in the sport: Swiss professional dart player Stefan Bellmont and Dutch dart influencer Christel Timmermans. Leading this release is Stefan Bellmont, Switzerland’s number one dart player. Famous
Bull’s Lumo Drop 2025
Following the great success of the original Bull’s Lumo Light Surround, we are excited to introduce two brand-new versions! The Lumo 2 and Lumo XL, these additions offer the same high-quality lighting, easy setup and better wall protection. The Perfect 2 in 1 solution for your dart setup. The Bull’s