About us

Rooted in the vibrant heart of the Netherlands, Bull’s is more than just a brand – it’s a testament to the age-old game of darts, blending tradition with innovation. For years, we’ve been at the forefront of crafting some of the world’s most refined darts equipment, setting standards that many aspire to reach.

The name ‘Bull’s’ is synonymous with the sport’s pinnacle of achievement, that perfect centre shot everyone aims for. It is this ethos of perfection that we embed in every product we design. Our darts, boards, and accessories are the outcome of intense research, development, and an unwavering commitment to quality.

But our journey doesn’t stop at mere product creation. We are constantly evolving, influenced by feedback from the global darts community. From professional players who grace international championships to weekend enthusiasts who enjoy a game with friends, we listen, learn, and iterate.

Our Dutch heritage is woven deeply into our brand’s fabric. The precision of Dutch craftsmanship, combined with a passion for the game, is evident in every dart’s balance, every board’s resilience, and every accessory’s functionality. As we’ve grown and expanded across borders, this commitment to our roots remains unwavering.

The Bull’s family is vast and diverse. We sponsor tournaments, support rising players, and engage with communities worldwide. Each interaction adds a new chapter to our story, further solidifying our position in the annals of darts history.

When you choose Bull’s, you’re not only selecting top-tier equipment; you’re aligning yourself with a brand that values history, cherishes quality, and believes in the power of the game to connect people.

Join us, and be part of a legacy where tradition meets innovation, and where every throw counts.